
Title: Blood in the Machine: The Origins of the Rebellion Against Big Tech
Author: Brian Merchant
Completed: Dec 2023 (Full list of books)
Overview: The term “Luddite” gets thrown around a lot these days. I had a general idea that it came from people who broke some of the first automated machines about 200 years ago, but they were always portrayed as trying to hold back an inevitable march of technological innovation. This book clarified the history while providing many more details about who they were and why they were fighting. By the end, I had come to accept that despite my love of coding and robotics, I too would likely have been a Luddite. What about you, are you a Luddite?
Highlights:
- in the 1800s, automation was not seen as inevitable, or even morally ambiguous. Working people felt it was wrong to use machines to “take another man’s bread,” and so thousands rose up in a forceful, decentralized resistance to smash them. The public cheered these rebels, and for a time they were bigger than Robin Hood, and more powerful.
- workers and artisans resisted conditions they found unfavorable by breaking the machines used to exploit them. If merchants or shop owners refused to pay established rates or tried to bypass legal regulations with new technology, workers might smash the machinery they deemed “obnoxious.” At a time when organizing unions was illegal, it was a strategy embraced by workmen whose jobs were on the line with no other recourse: “collective bargaining by riot,” as one historian termed it. “The eighteenth-century master was constantly aware that an intolerable demand would produce, not a temporary loss of profits, but the destruction” of his machinery.
- workers did not view technology as inherently progressive; they had not been taught to lionize disruption. To them, devices that would degrade their working conditions, or harm their ability to earn a living, were a moral violation, plain and simple.
- This was the original “cottage industry,” and it made for a flexible and family-oriented lifestyle. There was demanding work to be done, and everyone was expected to pitch in, but it was common to work just thirty hours a week, on one’s own schedule, and take long weekends.
- He gave up the case, but the point was made: the knitters and the hosiers profiting from their knitting were subject to very different rules. From there, the bitterness between the workers and the hosiers deepened.
- “If workmen disliked certain machines, it was because of the use that they were being put, not because they were machines or because they were new,”
- that it was unethical to put men out of work for the sake of directing profit into the hands of a few when times were as bad as they were for so many.
- “Managers feel they must automate because ‘everyone’s doing it,’ out of fear that they will be undone by more up-to-date competitors (a paranoia encouraged by equipment vendors). There is this vague belief that the drive to automate is inevitable, unavoidable, and this belief becomes a self-fulfilling prophecy.”
- After all, the machine breakers were not ultimately after the machines themselves but rather the men who were using them to transform social relations and gain power. The Luddites were technologists themselves; they did not hate the machines, though they did not hold any undue respect for them, either.
- The croppers were not yet starving but saw the injustice making its way to their doorstep. There was no reason for anyone to starve; the factory owners were still turning profits. If they stopped running new machines, there would be more work to go around. Besides, to the artisans who had taken seriously the traditions and contracts of their trade, using machinery to take market share at the cost of the worker was neither moral nor fair. It infuriated them that the entrepreneurs and factory owners claimed the right to automate people’s work, when it so obviously led to suffering.
- But why “Ludd”? There was the legend of Ned Ludd, sure; but that was just that, a legend. There could have been a real Ned Ludd in Leicester (or elsewhere) who smashed his master’s frame and caused enough of a stir that insurgent workmen might adopt his name as their own. Or, the legend could have been retrofitted to suit the machine breakers’ cause. Lludd Llaw Eraint, for instance, was a Welsh hero who lost an arm in battle and was exiled as god-king, only to receive a new silver replacement that allowed him to return as a sort of cyborg warrior deity; Lludd of the Silver Hand would evolve when adopted by British folklore,
- The entrepreneurs’ faith in “progress” was rooted in the trendy philosophy of the Scottish economist Adam Smith. “Laissez-faire,” the Luddite historian Brian Bailey wrote, had become “the political dogma of the English bourgeoisie. In fact, it represented freedom for the employers and intolerable repression of the workers.”
- The state had placed a bounty on the Luddites’ heads, if anyone dared take it up. As soon as a copy of the proclamation was nailed to the church door in Sheepshead, someone posted a proclamation of their own alongside it: As the government had offered a reward of £50 for the conviction of offenders, there were 50 bullets ready for the body of the first man who should give information. It was signed, “Ned Lud.”
- Many of the masters, after all, were men that George and Ben would have known much of their lives. Men that knew their families, their history, their community. These social bonds were not easily broken; it was not easy to stare into the eyes of a friend and say, I am taking your job. (One benefit of machinery was that it could be used as a rhetorical tool as well, to muddy the moral clarity of the situation—a use it’s been put to by owners ever since. It’s the robots, not your boss, that’s coming to take away your job.)
- until the nineteenth century, entrepreneurship was not a cultural phenomenon. Businessmen took risks, of course, and undertook novel efforts to increase their profits. Yet there was not a popular conception of the heroic entrepreneur, of the adventuring businessman, until after the birth of industrial capitalism.
- We can look back at the Industrial Revolution and lament the working conditions, but popular culture still lionizes entrepreneurs cut in the mold of Arkwright, who made a choice to employ thousands of child laborers and to institute a dehumanizing system of factory work to increase revenue and lower costs. We have acclimated to the idea that such exploitation was somehow inevitable, even natural, while casting aspersions on movements like the Luddites as being technophobic for trying to stop it. We forget that working people vehemently opposed such exploitation from the beginning.
- The word innovation, it’s worth noting, carried negative connotations until the mid-twentieth century or so; Edmund Burke famously called the French Revolution “a revolt of innovation.”)
- influential economist John Maynard Keynes predicted in 1930 that improvements in machinery and, subsequently, productivity would lead us to a fifteen-hour workweek at most. If automation could be harnessed for the “common benefit,” as Booth argues, that might be a plausible outcome. Instead, it has consistently played out as Mellor has feared; labor-saving technology has accelerated the accumulation of capital among an ever-shrinking pool of elites.
- the Luddite movement was not about technology; it was about workers’ rights. Luddism started as a tactical strike against the technologies of control, but had exploded into a greater expression of the rage against a system where the privileged few with access to the right levers could lift themselves up at the expense of the many.
- Technological disruption is not an accidental or inevitable phenomenon, either, but an intentional one. Two hundred years ago, like today, aspiring entrepreneurs and nascent tech titans saw an opportunity to deploy technology to do work, more cheaply, more efficiently, and at greater scale than it had been previously done by skilled workers. They saw an opportunity for disruption, and disruption was the point. They knew that their machines would upend communities and traditions, but also make them money. Sometimes they knew they’d be trampling regulations, but reasoned that such laws were old and outmoded, and that they could justify it later. Motivated by competition with their peers and the promise of profits,
- The cloth workers of England at the outset of the Industrial Revolution had every reason to be angry; they were not “unthinking” in their opposition to machinery. They even proposed plans to help cushion the introduction of automation in a way that would be more stable for workers and employers alike. And they were shut out of the process altogether, often ignored or derided, and ultimately left to starve.
- The cloth workers were not only proactive, legally minded, and dogged in seeking their fair shake. They were creative, too. They recognized technology was improving—cloth workers themselves were often the ones that improved it—and were on the lookout for ideas as to how machines might be more harmoniously introduced into workplaces to benefit them all. Take, for instance, this idea for blunting the pain of automation by taxing technology: “Proposals were in the air for gradual introduction of the machinery, with alternative employment found for displaced men, or for a tax of 6d. [sixpence] per yard upon cloth dressed by machinery, to be used as fund for the unemployed seeking work.” They suggested placement and retraining programs. They also proposed phase-in periods, or waiting for economic conditions to improve, so that automated machinery could be introduced less disruptively. In fact, these 1800s cloth workers put forward just about every idea that’s gained prominence in the twenty-first century to blunt the pain of automation.
- These arguments parallel the ones advanced by Uber and other major gig economy companies like Instacart and Doordash throughout the 2010s and 2020s. Uber’s chief innovation is not that its app summons a car to your location with a smartphone and a GPS signal. It is that it used this moderately novel configuration of technology to argue that the old rules did not apply whenever it brought its taxi business to a market that already had a regulated taxi code.
- the owner of a Manchester cotton factory received a letter signed by an Eliza Ludd. It’s one of the most eloquent of the Luddite missives, comparing the ongoing uprising to the American Revolutionary War.
- There are few if any known instances of women participating in frame-breaking outright, but “during the troubles of 1812 women continued to be very prominent,”the targets were still factories stocked with the automating machinery, the homes built with profits made from running them, or places that stored or distributed food. Even at its most violent, the Luddite uprising had kept its focus fixed on the implements of inequality, or on a means of evening the scales.
- As easy as it is to forget the technologies that have been rejected—whether automated cloth-weaving devices, nuclear power plants, or contemporary facial-recognition tech—“No” is, and has always been, an option—whether by policy or by force.
- Whitney even suggested that his device could help end slavery, since laborers would no longer have to do the unpleasant work of picking the seeds out by hand. That is not what happened. Instead, the cotton gin is one of the original sins of automated technology, and the most disastrous case of unintended consequences unleashed upon the world this side of the nuclear bomb. Whitney’s machine was widely pirated, modded, and adopted by plantation owners, who saw little need to compensate the inventor. The cotton gin worked so well that it wildly increased the demand for workers to do every other part of the cotton production process, especially the hoeing and the picking. Slavery, an institution whose future was at the time in question—Northerners wanted it abolished, and were drawing close to legislating restrictions—received a lifeline, then an economic raison d’être. The export of cotton became the biggest industry in the United States, so economically powerful, generating so much wealth for plantation owners, that it helped sustain the institution of slavery for another seventy years.
- The words South Carolina had long been a bugaboo for Charles and his friends and family back in Maryland. It was shorthand for a special kind of hell, even in the hellish context of slavery in general.
- On May 11, an unremarkable-looking man named John Bellingham sat on a bench in the lobby of the House of Commons, watching the statesmen enter and exit the building. When he finally spotted the prime minister, he stood up, walked over to him, and shot him through the heart at point-blank range. “I am murdered!” Perceval shouted. Bellingham returned calmly to the bench, behind the fallen minister, and placed the literal smoking gun on his lap. He was apprehended without a struggle and taken into custody. Perceval died within minutes. He was the first and, to this day, only prime minister of England to be assassinated on the job. Bellingham later said he thought that Britain would cheer the murder as an act of justice, and he was not entirely wrong—by the time he was led away from the crime scene, a crowd had gathered and many called out their support.
- the logic of unfettered capitalism ensures that any labor-saving, cost-reducing, or control-enabling device will eventually be put to use, regardless of the composition of the societies those technologies will disrupt. Consider it the iron law of profit-seeking automation: once an alluring way to eliminate costs with a machine or program emerges, it will be deployed.
- public support seemed to be on the wane after the murder of Horsfall. That is what it took to safeguard the emerging factory system, and the normalization of automation—and
- Thompson erected the straw man that endures today, that the Luddites were too dumb to see that automation was for everyone’s benefit in the long run. But to argue that a weaver is delusional for recognizing that a machine that destroys his job is “inimical” to his interests seems the eclipsing delusion. If a person must work to survive, and their job becomes automated, you would have to be either deluded or willfully disingenuous to be surprised when they fight to keep it.
- The caricature of Luddites as chiefly technophobic, born in the minds of entrepreneurs and elites, was elevated to prominence in this courtroom. It has endured for centuries.
- It’s easy to see the Luddites as a driving inspiration, and scholars of the period have argued that Dr. Frankenstein’s monster is a symbolic stand-in for the machine breakers. Mary was less of an outspoken advocate for the Luddites or working-class movements than her husband was. She was liberal in her politics, but, like Byron, the prospect of a bloody revolution made her “shudder.” Even so, Frankenstein was clearly an allegorical work, composed against the backdrop of an uprising in the waning years of the Enlightenment, to the soundtrack of the machinery question that the Luddites beat onto the national stage. The mad doctor may as well be an entrepreneur who uses cutting-edge technology to force someone into a particular way of life—an automated factory, say—and then is surprised when that individual grows angry at his barren, rudderless existence.
- “England’s loss was our gain,” John Baker, the former head of one of Australia’s largest telecom unions, said in the 1970s. Ever since the Luddites were “transported” to Australia, he explained, they’ve had an outsized influence on shaping attitudes toward work, and the importance of strong unions. Australia led the world in fighting for eight-hour workdays, mass unionization, and social democracy.
- Students for a Democratic Society leader Marco Savio famously encapsulated the Luddite ethos. “There is a time when the operation of the machine becomes so odious, makes you so sick at heart, that you can’t take part!” he yelled out from the steps of Sprout Hall at UC Berkeley. “You can’t even passively take part! And you’ve got to put your bodies upon the gears and upon the wheels,… upon the levers, upon all the apparatus, and you’ve got to make it stop! And you’ve got to indicate to the people who run it, to the people who own it, that unless you’re free, the machine will be prevented from working at all.”
- “The separation of workplace and home—of working hours and free time—remained the exception for most of human history, only becoming widespread during the Industrial Revolution through the centralization of gainful employment in the factories and offices of the industrialized West at the end of the eighteenth century,” according to Andrea Komlosy, the historian and author of Work: The Last 1,000 Years.
- “Algorithmic hiring and firing have become an everyday part of people’s lives, whether we’re talking about customer service agents or warehouse workers.” The aim, she says, is to create an anxious, uncertain workforce that has no choice but to be malleable before the algorithm’s demands.
- “The Luddites were actually protesting the social costs of technological ‘progress’ that the working class was being forced to accept,” the sociologist Ruha Benjamin wrote in Race after Technology.
- “To break the machine was in a sense to break the conversion of oneself into a machine for the accumulating wealth of another,” notes cultural theorist Imani Perry.
- workers might remember how close the Luddites came to repelling the technologies of their oppression. They might remember what worked—tight-knit solidarity, distributed organizing models, shows of power and creativity capable of inspiring influential producers of culture, unrepentantly aggressive actions against those oppressive technologies specifically; and what did not—violence against individuals, a lack of coordination with an empowered political body, the absence of a sustained effort to grow one.
- If the Luddites have taught us anything, it’s that robots aren’t taking our jobs. Our bosses are. Robots are not sentient—they do not have the capacity to be coming for or stealing or killing or threatening to take away our jobs. Management does.
- We will be able to make better decisions about automation, however, if we understand that, in practice, “the robots are coming for our jobs” usually means something more like “a CEO wants to cut his operating budget by 15 percent and was just pitched on enterprise software that promises to do all the work currently done by thirty employees in accounts payable.”


That’s a lot to digest. Thanks
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